The Most Expensive Email in Your Inbox
More sales only treads water if you can’t hold on to the customers you already have. I’m working with an independent insurance agency right now, and their real growth problem isn’t acquisition. It’s retention. Renewals compound. Lose the customer and that stream just stops. They spent real time and money winning that person. Losing them to a forgotten email is the expensive kind of churn - the kind where nobody decided to lose them. ...